Navigating Global Markets: A Strategic Guide to International Brand Management
Expanding a brand across international borders is one of the most exciting yet challenging endeavors a business can undertake. It's far more than a simple translation of your domestic marketing playbook. True international brand management demands a sophisticated, strategic approach that balances global consistency with deep local relevance. This comprehensive guide moves beyond generic advice to provide a practical, actionable framework for building and scaling a resilient global brand. We'll e